THE BLUE CONNECTION

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TRANSFORMING FROM LINEAR TO A CIRCULAR VALUE CHAIN!

LEARN HOW TO ADOPT A CIRCULAR APPROACH AND TRANSITION

away from a take-make, dispose linear production, towards business models that allow goods to be designed and produced for extended use, disassembly, reuse and recycling from the outset, and much more.

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SIMULATION.

IN THE BLUE CONNECTION YOU ARE IN CHARGE OF TRANSITIONING

a virtual company from selling linear products to circular services. Experience the transition and learn how to seize profitable opportunities. Helping companies and individuals understand and experience the opportunities and challenges of adopting circular strategies.

LEARNING OUTCOMES

If you are currently involved or considering to implement circular policies and initiatives.

Learn how to overcome challenges and profit from implementing a circular approach in your company
Gain insight in how to effectively consult and train businesses & institutions
Learn how to effectively incorporate the topic of Circular Economy in your curriculum
Accelerate the transition to a local circular ecosystem by facilitating circular initiatives.

WHO SHOULD ATTEND

Companies looking to train their teams on how to generate new green business
Universities eager to offer their students highly advanced tools required to keep up with global developments
Consultants searching to gain expertise on the transformation from linear to circular

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APPROACH.

Participants act as the management of a virtual company, designing and executing a circular strategy: you decide on suppliers to source from, the quality and recyclability of materials to buy, the cost and process of reusing, recycling and repairing – basically the sort of challenges that any real business currently has to deal with.

It comprises multiple rounds, with each round representing one business year. The results depend on the decisions made by each role. The strategic layer in the game gives the company direction and also guides each team’s tactical decision-making.

The Blue Connection requires the participants to make completely new decisions that are focused on the topic of the circular economy. The simulation tool has several possible outcomes and the transformation will fail if there is a lack of collaboration and alignment. A company can only be successful when it executes its chosen strategy consistently and implements it at a tactical level.

VERSATILE CONFIGURATIONS

The Blue Connection is very versatile in its possible configurations. Training sessions can be set up varying in length of half a day up to multiple days. The strategy game is aligned with the current trend in which more and more companies are making the transition from a linear business model to a circular one.

GAME SETUP IN A NUTSHELL

Participants play the online simulation in teams of 4 people; either virtually or in a classroom setting.
Minimum playing time is 4 hours, but it can best be retched over a longer period as well.

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BUILDING.

YOUR OWN COMPETITIVE ADVANTAGE

Serious gaming provides an effective and pragmatic method of moving from theory to action and creates benefits for all partners involved.

Experience the power of true alignment and a well articulated strategy, supported by tactical skills and knowledge. Tear down functional silos and create the right cross functional mindset.