MARKETING ANALYTICS

LEARN MORE ABOUT OUR ABILITY TO BUILD ENGAGEMENT IN YOUR CLASSES

EVERYTHING YOU NEED TO

SUPPORT BUILDING A MARKETING ANALYTICS COURSE

Enginius offers everything you need to build a marketing analytics course from scratch, or to easily embed marketing analytic components in your existing courses: software, case studies, teaching material, etc.

ENGINIUS IS A 100% ONLINE, USER-FRIENDLY, POWERFUL

 

marketing analytic software that allows your students to experience marketing analytic models in realistic business contexts. Unlike technical statistical software or programming languages, Enginius has been designed to allow your students to simply focus on the business problems, not on the software.

SIMPLIFIED.

MARKETING ANALYTICS

 

  • No statistical jargon, just business insight

  • With Enginius, we have worked very hard to make the output clear, concise, and full of business insight. No statistical jargon or technical mumbo-jumbo.

  • And if one part of the analysis is a bit more involved, all the required explanations are right there in the report.

VISUALIZE

CUSTOMER DAT

  1. New Product Development

  2. New Product Sales Forecasting

  3. Segmentation

  4. Targeting and Positioning Decisions

  5. Transform Survey Data to Perceptual maps. 

REPORT IN ANY FORMAT

 

  • The reports can be viewed in a browser, or generated in various formats such as PowerPoint presentations, Excel spreadsheets, Word or PDF documents, or text files ready to be downloaded.

  • Plus, the reports can also be customized with your brand logo and color… automatically.

SOFTWARE MODELS.

TO HELP UNDERSTAND AND SOLVE COMMON MARKETING PROBLEMS

 

  • Segmentation

  • Positioning

  • Conjoint Analysis

  • Predictive Modeling

  • Price Optimization

  • Ge Mckinsey Matrix

  • Lifetime Value 

  • Bass Forecasting

  • Resource Allocation

WHY GO FOR IT.

EDUCATIONAL PACKAGE INCLUDING CASE SOLUTIONS, TEACHING SLIDES, TEXTBOOK

30 CASE

STUDIES

with data sets, case descriptions and solutions.

9 SOFTWARE

MODELS

to help understand and solve common marketing problems

AUTOMATICALLY

GENERATE

reports in PowerPoint, Excel, or online

STUDENT

GENERATED

data, as well as load and analyze

AVAILABLE.

ON ALL DEVICE

 

  • Enginius is available on any device, at any time… PC, Mac, iPad, tablet, even on a smartphone if you want. There is no installation required, and the software is always up-to-date.

  • marketing models 

ONE STOP SHOP FOR ALL YOUR SUPPLY

CHAIN AND LEADERSHIP NEEDS

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