Today’s environment is filled with constant change and constant adaptation. No sooner does one way of doing business become routine then competitors find better ways of meeting the customer’s needs or customers ask for something different. So how does one make sure they are making sound decisions and thoughtful evaluations in these times of change? By making sure they internalize and follow a fundamental process of evaluation. When this process becomes innate to the user, they’ll find they can make decisions locally that support their organizationally globally.